Indeed. Custom made silverlight-based applications around this technology, like the one at Sword of Heavens: Akashi, Fontes Rants and Snapshot Adventures.
We mount your comic on it, and can even develop further functionality, or even modify current functionality, everything free of charge.
Pass by one of those publications, check the "How to use", if only to see what it's capable of, and imagine viewing your comic there. It sure is neat, huh?